Write Your Own Ad Copy With Bedrock For Monetizing Websites

Posted by Powder Dog

December 7, 2009

Over the last few week some crazy things have happened with affiliate marketing. Google started banning thousands of adwords accounts was the shock of the year for most.

The banning where very strange and happened to users including us with account that are rarely used. So when I heard about BedRock and started reading a smile came back to my face.

So the other day I heard a new name floating around the Internet that interested me so I investigated. BEDROCK

What is BedRock? Its a new way of monetizing your website. You write the ad copy and bid it out to advertisers. After all who knows your visitors better than you? This idea is pure genus and just in time for those having a hard time adapting to Internet marketing changes.

Webmasters need to have traffic to there site for this we assume. I say that because so many people think they can throw up a site, monetize it and make money. Those of us who have been around know that’s not true.

This is a start up company and is just getting off the ground. Here the press release.

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Bedrock, Next Generation Ad Network, Unveiled by GumGum

SANTA MONICA, CA – Dec 2, 2009: GumGum, an analytics and monetization platform for content online, announces the launch of a next-generation ad network. The ad network, called Bedrock, was borne out of GumGum’s own need to monetize non-standard ad- inventory.

Conventional wisdom today is that online advertising dollars cannot sustain the operations of publishers. Declining click-through-rates and mounting banner blindness suggest this. Bedrock believes that these problems are, in part, a failure of existing ad networks to tend to the rapidly evolving needs of advertisers and publishers. Bedrock turns the current system on its head in the following ways:

Turning over the responsibility for ad creation to publishers. Unlike traditional ad networks, Bedrock does not provide creative to publishers. Rather, advertisers purchase visits on a cost-per-click basis and publishers build, host and distribute their own ad units. Bedrock believes that publishers have a unique understanding of their visitor demographics, site, and context and can build ad products that drive far higher click- through-rates than achievable with standard ad networks.
Allowing advertisers to focus on ROI, not ad creation. Bedrock provides unparalleled, real-time transparency into visits while making available inventory not redistributed by any other ad networks accessible to advertisers.
Enabling publishers to capitalize on “non-standard” inventory. Currently, online real estate such as Flash widgets, desktop clients and chat rooms are not capable of displaying standard network ads. Bedrock enables publishers to monetize newfound inventory.

“Bedrock has provided us with an opportunity to see beyond the typical IAB Banner Unit and the flexibility to better understand our users” says Thomas Dodson from OVGuide, an online video guide. Darian Shirazi, CEO & Founder of Fwix, a local news aggregator, comments “Bedrock has given us the flexibility to integrate advertisements into Fwix’s AdWire in a way that makes the most sense for our product and business.” ”

Check out BEDROCK

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