Before I say anything here know one around here can truly figure out Google Terms for any of their sites. The advertising dept especially. Also we consider Google a asset but this BP Oil Spill event has polarized and is now spreading across more than just clean up of the south coast.
So for the last few months we keep seeing these so called project heads on tv commercials and in web advertising. They are mostly talking heads sent to calm the natives. Really people are you not sick of the same old BS.
As Americans we need to stick together and make sure these guys at BP clean up their mess and do it right. A big pet peeve around here is doing thing properly and BP appears to be putting on a great show but not delivering.
So we are all in agreement that these guys will run like a scalded cat if they can. They will also take whatever means to get out of the incident relatively cheap.
So when we heard a few weeks back BP was spending a boatload of money on advertising it was assumed it was these TV commercials with some guy who looks like he’s making good money because he’s fat was the source.
When assuming “you make an ass out of you and Me”. Looks like this may hold true over on Google. They assumed that these guys where simply buying advertising for the talking heads.
We/I believe it is a highly target marketing plan to gain sympathy and run like that scalded cat.
“According to AdAge In two months, BP went from spending very little on search advertising — about $57,000 a month — to becoming one of Google’s top advertisers, dropping nearly $3.6 million in the month of June alone, according to an internal Google document obtained by Advertising Age. That pushed BP into the upper echelon of search advertisers, in a league with Expedia, which spent at least $5.9 million in June, Amazon, which spent at least $5.8 million, and eBay, which spent at least $4.2 million. ” It clearly states in the Google Webmaster Rules that you can not buy and sell links.
Source AdAge
The question comes down to one thing. Is Google selling links to BP and violating their own terms of service? Technically no IMHO. But that doesn’t make it right.
When a huge company with endless resources buys up all the keywords in order to direct users away from disparaging opinions like ours that sounds a little like a pay off. They buy the links at the top of every page and send the user to content they developed. Hence driving the cost of clicks up putting others out of the top of page results.
Google took a stand in China but yet they even knowingly or mistakenly have found themselves on the side of the evil empire right here in America. That’s one thing we thought they would never do.
It’s has always seemed odd to us that Google has expectations of users, but not of themselves. They collect our information claiming its to improve users experience then make rule about whats spam and what go’s in the index. If its our information shouldn’t we be able to use it the way we want and not how google wants it used? Makes NFS that we allow this.
A scenario that comes to mind. In Vail CO some so called environmentalist burned down a lodge a on the mountain few years back. They justify it by saying they are are the side of the right, aka Earth. But these people come from well to do families and use the environment to run their homes and fuel the cars they drive. How else can they afford not to work the daily grind the rest of us do every day. They spend their days deciding whats right for others when using just as much resource as the rest.
Mind boggling isn’t it.
OK Rant Over.